Behind the new OMG website
Our website needed to show the work people hire us to do. The redesign brings client projects, the team, and studio news into one place, with a clearer route from a project to a conversation.
Start with the brand
Jordan Baylis’s 2026 brand kit set the direction: Fraunces headlines, Work Sans body text, and a palette built around plum, sand, and coral. Kit Carson Mobley brought that direction into the website’s layouts and interactions.
Give the work room
The portfolio opens with selected projects. Search and filters make it easy to explore more work by service, industry, or town. Detailed case studies sit alongside shorter project summaries, with measured results included where we have supporting evidence.
Make it feel like the Keys
The homepage reel draws on OMG’s footage library and approved Robbie’s footage. The people, places, and events belong to the community we work in. Motion adds an introduction, while reduced-motion preferences get a quieter experience.
Build for the next update
The site uses Astro, reusable layouts, and shared brand styles. That gives the team a consistent way to add projects and news as the work develops.