Custom designed
No templates. No theme shops. Every site is designed and built for the business, the brand, and the customer in the room. Reference checks against ten Keys sites we built first.
Website development
Platforms, integrations, and maintenance for your website.
Website designDevelopment standards
Accessible for all
WCAG 2.2 AA from the first commit. Keyboard-navigable, screen-reader-friendly, prefers-reduced-motion respected, contrast checked. Accessibility is design, not retrofit.
Lightning-fast performance
Astro static-first, self-hosted fonts, image-optimized, no JS that does not earn its bytes. Core Web Vitals budget enforced before launch and tracked after.
Training & documentation
A short, plain-English handover walkthrough plus written documentation tuned to who will actually use the site. Recorded, written, kept current.
Ongoing support
A real support relationship after launch. Not a ticket queue, not an email void. A direct line, a known turnaround standard, and a monthly check-in if you want one.
Easy content management
Sites that the team can actually update. CMS choices that match the team, not the developer. Or write-it-once content that does not need a CMS.
Security & backups
Hardened headers, dependency audits, automated backups, monitored uptime. The boring foundational work that keeps everything else standing.
AI & automation
AI features and automation are optional. We start with a specific task, agree on the scope, and keep the people using the system in the loop.
AI search in your site
Site search that understands a question. Visitor types "what time do you open Sundays" — the search returns the answer, not ten pages. Backed by an embedding model trained on your content.
Generative content surfaces
Personalized hero copy, dynamic landing pages by referrer or campaign, AI-assisted blog drafts your team edits. Generation lives in the loop, not on autopilot.
Agent-style chat & voice
A site agent that handles the FAQ, books the trip, takes the inquiry. Trained on your site, your menu, your booking flow. Voice agents for after-hours phone where it earns its place.
Agentic workflows
Auto-resized cinematic, auto-published social, auto-filled briefs, monthly performance reports generated and reviewed. We pick the workflows that actually save the team hours.
AI-built media
Higgsfield-grade cinematic loops, image generation for editorial surfaces, voice for narration. Used surgically, art-directed, never just dropped in.
Smart forms & intake
Forms that ask the right next question based on what was just answered. Intake that routes to the right team member automatically. Less drop-off, faster response.
Search optimization
Search Engine Optimization
The classic discipline. Technical health, on-page, content, links, local pack. Still the largest channel for most Keys businesses. Tuned to how Google ranks in our market right now.
Answer Engine Optimization
Get cited by ChatGPT, Perplexity, Claude, and the other AI answer engines. Structured content, citable passages, schema, and an authority signal worth referring back to.
Generative Engine Optimization
Show up inside Google AI Overviews, Bing Copilot, and the generative search experiences. Different content patterns from classic SEO — quotable, definitional, structured.
Search Experience Optimization
When the ranking is good but the conversion is bad, SXO. Page-type alignment, intent matching, persona-fit. The bridge between ranking and revenue.
Features by industry
Examples of what a project can bring together. We scope the features and integrations for each business.
Restaurant websites
Brand + site + AI menu search + AI reservations agent + social autopilot. Built on Astro, designed by hand, AI handles the work the team would burn hours on.
Charter websites
Brand + site + booking + weather-aware availability + dock cam + AI inquiry agent. The captain stays on the boat; the website handles the calls.
Hospitality websites
Brand + site + AI concierge + cinematic property loops + booking integration + post-stay review pipeline. The brand presence and the guest journey, end to end.
Nonprofit websites
Brand + site + donate flow + event calendar + auto-generated annual report drafts + grant-application assist. The volunteer hours go further.
Events websites
Brand system + ticketing + lineup + AI-assisted social cycle + post-event recap automation. Annual events that compound year over year.
A closer look at our tools
Claude Code & Codex
in-the-loop development across the stack
OpenClaw
multi-agent orchestration for sprint-loop automation
ChatGPT
reasoning, drafting, scoping, and competitive analysis
Gemini
long-context analysis, document understanding, multi-modal review
Higgsfield
cinematic video and image generation for editorial surfaces
NanoBanana 2
Gemini image generation for hero shots and product visuals
Custom embedding pipelines
AI search and citation tuning per site
Sendible + custom agents
social cadence and channel ops
SEMrush + GA4 + Search Console
classic and AEO/GEO performance tracking
Asana
project management — scoping, sprints, and client visibility
Figma
design, prototyping, and dev handoff via the studio MCP
Astro 5
static-first sites with the islands that earn their JS
Netlify + Cloudflare
CDN, edge functions, DNS, and deploy previews
SendGrid
transactional email — form notifications, intake, receipts
Twilio
SMS, voice routing, and after-hours phone agents
Stripe
payments, donation flows, and subscription billing
Mailchimp + Sendible
newsletters, email marketing, and social scheduling
Frequently asked questions
Are you saying the AI does the work, or the studio does the work?
The studio does the work. AI is in our loop the way Photoshop is in a designer's loop — leverage, not replacement. Every site we ship is designed by people, reviewed by people, and shipped by people. AI helps the team move faster on the right things.
Do we own the AI features we get?
Yes. The model providers (OpenAI, Anthropic, Google) sit behind your account, not ours. You own the content, the embeddings, the agent prompts, and the data. If you leave OMG, you take the stack with you.
What about model lock-in?
We build on swappable abstractions. The AI chat agent on your site can run on Claude today and on whatever is best in 2027. The vendor cost lives in the build phase, not in a long-term contract.
How much extra does the AI stack add to a project?
It depends on how much of it you turn on. A custom site with AI search and a chat agent is meaningfully different in scope from a custom site without them. We scope each piece honestly on the first call so the budget reflects reality.
Is the studio using AI in the proposal phase?
Yes, transparently. We use AI to read your existing site, generate competitive scans, draft scoping notes, and prepare the first round of design references. You see the same outputs we do, and the engagement itself is run by people from the first call onward.
What if we just want a custom website, no AI?
That is the default. The pillars above (custom design, accessibility, performance, training, support, CMS, security) are how every OMG site ships, with or without the AI features. Add the AI layer where it earns its place.