How Much Does a Website Cost in the Florida Keys?
The honest answer is: $3,000 to $40,000 depending on what you are actually building. The longer answer is more useful because it tells you where in that range your project lands and why.
What affects the number
Three things drive the price.
The first is scope — how many pages, what each page does, and whether the site takes money or bookings. A five-page brochure site is in one zone. A site that takes reservations, manages a menu, integrates with Stripe, and updates from a content management system is in a different zone. A multi-location resort site with property pages, a booking engine tied to your PMS, and a content layer for events lives in a third zone. The shape of the site tells you most of what you need to know about price before any agency opens a spreadsheet.
The second is content — whether you bring text and photos or whether the agency produces them. A site where the owner writes the copy and sends a folder of phone photos is one number. A site where the team shoots a half-day on-property, writes the copy from scratch, and edits a short brand video for the homepage is another. For Florida Keys businesses specifically, original photography moves the needle more than any other single creative decision; the cost of skipping a shoot is usually paid back in lower conversion for the life of the site, so the trade is rarely worth it.
The third is the long tail — ongoing care, hosting, edits, growth work. Some agencies build cheap and bill expensively to maintain; some bake the launch price in and then leave you on your own. Both are fine if the trade is made explicitly. Both are problems if the trade is hidden.
A realistic range table
Here is the range we see for Keys businesses, broken into the four sizes that cover roughly 90 percent of projects:
Brochure (5–8 pages, owner-supplied copy, no shoot, no e-commerce): $3,000 to $7,000. Right answer for a side-hustle, a single-product retailer, a small professional-services business, or a charter that wants to be findable but takes most of its bookings over the phone.
Booking-ready (10–20 pages, reservations or quote form, light content production, basic SEO): $7,000 to $15,000. The typical zone for a Marathon restaurant, an Islamorada charter, a Key Largo dive shop, or a small Keys retailer that needs the site to actually close a booking. Includes Google Business Profile setup, schema markup, a real photo shoot, and the form integrations that matter.
Full launch (20–40 pages, on-property photo + video shoot, full content production, conversion-grade SEO, analytics installed correctly): $15,000 to $25,000. Where most established Keys businesses with a real marketing budget land — a multi-trip charter operation, a mid-size resort, a high-end real-estate brokerage. The site replaces three or four legacy properties (an old site, a Facebook page doing site-like work, a Google Form that should be a real form) with one coherent asset.
Multi-property or e-commerce ($25,000+): the high end. Resorts with multiple physical locations, e-commerce operations with hundreds of SKUs, businesses with a real CMS need (a daily editorial layer, an events calendar, a member portal). Numbers here are scope-specific; we will not pretend a generic range covers it.
The $40,000 ceiling on the headline number is a real outlier — a five-property hospitality group, a regulated business with specific compliance work, or a brand rebuild bundled with a website. Most Keys businesses do not need to be there.
A fair quote, broken down
For a typical Keys small-business website with reservations or booking, the breakdown looks something like this:
- Discovery and strategy: 5-10% of total
- Design: 25-35% of total
- Build: 35-45% of total
- Content production (if included): 15-25% of total
- Launch + 30-day support: 5-10% of total
The quote should name dollar amounts per phase. If the quote is one number with no breakdown, you do not have a quote — you have a price. A fair quote also names what is NOT included: copy you have to write, photos you have to source, integrations that fall outside the scope. That second list is where the surprise invoices come from.
Where the cheap quotes get expensive later
The cheapest quote is rarely the cheapest project. Three failure modes recur for Keys businesses:
The “we host it for you” lock-in. A vendor quotes a $1,800 site, builds it on a custom platform you cannot leave, then charges $200 a month to host it. The math after three years is worse than the $7,000 quote you turned down. Always confirm: who owns the source code, where it is hosted, and what it takes to walk to a different vendor.
The “we did not include that” upsell. The site launches at the quoted number, then every small change — a new menu, a holiday closure notice, an Instagram link in the footer — generates a $150 work order. For an active business that updates content monthly, the maintenance bill in year one often exceeds the original build cost. Ask for an explicit hourly rate, an explicit minimum, and an example of what a typical change request looks like.
The “SEO is extra” wedge. The site looks fine, loads OK, and ranks for nothing because the basic schema, geo modifiers, and Google Business Profile work were quoted as a separate engagement starting at $2,500/month. Real on-page SEO baked into the build (titles, meta descriptions, H1s, internal linking, LocalBusiness schema, sitemap, robots) is cheap to do during the build and expensive to retrofit. If a quote omits these line items, ask whether they are included or sold separately.
What we run for Florida Keys clients
OMG quotes Keys projects with the breakdown above and we publish the structure so there are no surprises after kickoff. For most active engagements, the price lands in the booking-ready or full-launch zone — the range where the site is a real marketing asset, not a brochure. We do not gate the discovery call; the first 20 minutes are free and we leave you with a one-page summary even if we are not the right fit.
See our website design service page for the longer version of what is included, or start a quote conversation for a written number tied to your actual project. We also publish the locations we serve — Marathon, Key West, Islamorada, Key Largo, and most points between.