A million-view post and local stories: OMG’s first full month with Visit Florida Keys

OMG’s May 2025 performance report records the first full calendar month after social media management began on April 15. The destination’s top-performing post since that start date recorded 1.03 million views, 631,000 reach and 11,500 interactions.

The report lists 118,045 Facebook link clicks and 25,126 Instagram link clicks. These are platform-reported actions, not unique travelers, bookings or revenue.

The work featured local businesses and attractions alongside sustainability, food, boating and cultural stories. Live coverage included six Key West Songwriters Festival events, the I.CARE Trash Derby and the Minimal Regatta.

These results belong to the Visit Florida Keys channels managed through the destination team’s partnership with OMG. This archive item is dated May 31 to identify the reporting month; it does not represent a newly measured result. Read the original report for the full platform breakdown.

This is a summary. Read the full story on OMG · May 2025 TDC report (opens in a new tab).