Hogfish Bar & Grill
Helping visitors find the real Stock Island
- Web Design
- Search
- Content
- Social Media
- Restaurant / Food & Beverage
From a locals' spot hidden in a working marina To page one for 16 of 18 target searches.
The problem.
Most of Hogfish's search traffic comes from people who already know the name. The harder crowd is everyone typing "stock island restaurants" or "best seafood key west", or asking ChatGPT where to eat on the water. A restaurant tucked into a working marina has to win those searches without turning a relaxed local spot into something it is not.
The client.
Hogfish Bar & Grill is the kind of place people hope to find in the Keys: fresh seafood, boats at the dock, and an unmistakably local welcome. OMG's website and identity refresh brings that Stock Island character online, and our search program keeps it in front of people who have never heard of it.
The idea.
Locals find Hogfish by name. The work is getting found by the people who don't know it yet.
What we did.
We brought the food and the waterfront to the center of the website, with the Hogfish identity tying the pages together, call and directions links on every page, and real answers about reservations, bringing in your catch and the house specialties. In September 2026 the site went on the OMG Monitor, which checks Google Search Console, GA4, mobile page speed and a full site audit every day, and what Claude, ChatGPT and Gemini say about the restaurant every week. When it spots a gap, we fix it and log it. Since then: page titles rewritten around the searches people actually use, new homepage sections on waterfront dining and weekend live music, plain answers to the questions diners ask (key lime pie, fresh catch, the marina setting), daily lunch specials that show up on Google and the menu page, and listings on Google, Bing and OpenStreetMap checked and corrected.
What happened.
In the four weeks to October 25, Hogfish showed on Google's first page for 16 of the 18 searches we target, up from 11 in the month before the new site launched. It moved from about #7 to #2 for "restaurants in stock island" and from #8 to #4 for "stock island bars". Clicks from people who found Hogfish without searching its name are up 26% on the same dates last year, after falling 14% the summer before launch, and website visits are up at least 18% on last year. When we put ten diner questions to ChatGPT, Claude and Gemini without naming the restaurant, Hogfish gets 74% of the mentions among the local restaurants we track. It is early: this is the first full month on the new site, and search results build over months.
The takeaway.
A good site gets you found once. Watching it every day is what keeps you found.
What we still do.
- OMG Monitor: Google search, AI answers, page speed and site healthDaily
- Search and AI fixes, shipped after reviewOngoing
- Plain-English report on what moved and whyMonthly
The Catch.
- Target searches on Google's first page, up from 11
- 16 of 18
- Google clicks from non-name searches, vs last year
- +26%
- Website visits, vs same dates last year
- +18%
- Share of local mentions in AI answers
- 74%
- Mobile PageSpeed, homepage
- 96
- Site audit score
- 99/100
Measured by: the OMG Monitor (Google Search Console, GA4, Lighthouse mobile lab, a site audit and a weekly AI answer check), September 26 to October 25, 2026.