Hogfish Bar & Grill
Helping visitors find the real Stock Island
- Web Design
- Search
- Content
- Social Media
- Restaurant / Food & Beverage
From a locals' spot hidden in a working marina To 1,494 Google clicks in 28 days, up 18%.
The problem.
Most of Hogfish's search traffic comes from people who already know the name. The harder crowd is everyone typing "stock island restaurants" or "best seafood key west", or asking ChatGPT where to eat on the water. A restaurant tucked into a working marina has to win those searches without turning a relaxed local spot into something it is not.
The client.
Hogfish Bar & Grill is the kind of place people hope to find in the Keys: fresh seafood, boats at the dock, and an unmistakably local welcome. OMG's website and identity refresh brings that Stock Island character online, and our search program keeps it in front of people who have never heard of it.
The idea.
Locals find Hogfish by name. The work is getting found by the people who don't know it yet.
What we did.
We brought the food and the waterfront to the center of the website, with the Hogfish identity tying the pages together, call and directions links on every page, and real answers about reservations, bringing in your catch and the house specialties. In September 2026 the site went on the OMG Monitor, which checks Google Search Console, GA4, mobile page speed, a full site audit and what Claude, ChatGPT and Gemini say about the restaurant, every day. When it spots a gap, we fix it and log it. Between September 20 and October 5 that meant 20 shipped changes: rewritten titles, a direct answer for "best seafood in Key West", Stock Island and waterfront signals on the homepage, and FAQ answers about live music and key lime pie.
What happened.
In the 28 days to October 2, Hogfish pulled 1,494 clicks from Google, up 18% on the four weeks before. Its average position is 6.4, against 12.1 a year ago, and more of the people who see it click through (4.7%, up 27% year over year). Across the ten questions we put to Claude, ChatGPT and Gemini every week, Hogfish gets 70% of the restaurant mentions, ahead of Half Shell Raw Bar at 15% and Blue Heaven at 10%. On the site, visitors opened the menu 882 times and tapped for directions 123 times in 25 days.
The takeaway.
A good site gets you found once. Watching it every day is what keeps you found.
What we still do.
- OMG Monitor: Google search, AI answers, page speed and site healthDaily
- Search and AI fixes, shipped after reviewOngoing
- Plain-English report on what moved and whyMonthly
The Catch.
- Google clicks in 28 days, up 18%
- 1,494
- Average Google position, 12.1 a year ago
- 6.4
- Click-through rate, up 27% on last year
- 4.7%
- Share of AI answer mentions
- 70%
- Mobile PageSpeed, homepage
- 93
- Site audit score
- 99/100
Measured by: the OMG Monitor (Google Search Console, GA4, Lighthouse mobile lab and a weekly AI answer check), 28 days to October 2, 2026.