Roostica
Giving diners a reason to visit Stock Island
- Web Design
- Search
- Content
- Social Media
- Restaurant / Food & Beverage
From diners who never heard of Stock Island To a 12% click-through rate on Google.
The problem.
People searching for dinner in Key West may not know where Stock Island sits or what makes the trip worthwhile. Roostica's website needed to connect that location with a clear reason to visit, answer the everyday questions (menu, gluten-free, hours, takeout, groups) and then win the searches that bring new diners, not just the ones who already know the name.
The client.
Roostica brings wood-fired pizza and rustic Italian cooking to Stock Island, just outside downtown Key West. OMG's website presents the restaurant as a place worth seeking out, and our search program puts it in front of people looking for pizza who have not found it yet.
The idea.
People already search for Roostica by name. The opening is everyone typing "pizza key west".
What we did.
We built the website around the wood-fired cooking that defines Roostica, with the Stock Island story, menus, nightly specials and calling and directions links that work. In September 2026 Roostica joined the OMG Monitor alongside Hogfish: Google Search Console, GA4, mobile page speed, a site audit and a weekly check of what Claude, ChatGPT and Gemini say about Key West pizza. Twelve changes shipped by October 5, including a direct answer for Key West pizza searches, real content on the gluten-free page, faster home, menu and contact pages, and fixes where the wrong page was ranking for "best pizza in Key West".
What happened.
In the 28 days to October 2, Roostica earned 1,261 Google clicks from 10,382 impressions, a 12.2% click-through rate at an average position of 5.9. It ranks first for its own name and sits around fifth for "pizza key west", the search we are chasing hardest at about 1,000 searches a month. The mobile menu and contact pages score 97 on PageSpeed and the site audit scores 100. Visitors opened the menu 428 times and used a contact link 201 times in 25 days.
The takeaway.
The name already wins. The job now is winning the people who just want pizza.
What we still do.
- OMG Monitor: Google search, AI answers, page speed and site healthDaily
- Search and AI fixes, shipped after reviewOngoing
- Plain-English report on what moved and whyMonthly
The Catch.
- Google clicks, 28 days
- 1,261
- Click-through rate
- 12.2%
- Average Google position
- 5.9
- Google rank for "roostica"
- #1
- Mobile PageSpeed, menu page
- 97
- Site audit score
- 100/100
Measured by: the OMG Monitor (Google Search Console, GA4, Lighthouse mobile lab and a site audit), 28 days to October 2, 2026.