Logo Design.

Give your business an identity that works wherever people meet it. From a recognizable mark to the colors, type, and files your team can use every day.

Get a quote

What we build

After a discovery call, we put the deliverables, timeline, and price in writing. One-time work, ongoing services, platform costs, and any minimum commitment are identified in the scope before you decide.

  • Primary wordmark + icon mark

  • Color system with hex / RGB / CMYK / Pantone

  • Type system

    primary + secondary typeface, sizing, hierarchy

  • Application standards

    web, print, merch, signage, vehicle

  • Favicon + social profile artwork

  • Mockup set

    site header, business card, t-shirt, signage preview

  • Vector source files (AI, SVG) + raster export pack (PNG, JPG)

How the work runs.

We talk through the business, its audience, and where the identity needs to work.

  • Discovery

    We start with what you actually do, who pays you, and where the friction is. Phone call, walk-through, intake doc.

  • Strategy

    A short, written plan you can read in one sitting. Scope, deliverables, timeline, owner per task.

  • Execution

    We build. You review at named checkpoints.

  • Handoff

    Launched, documented, and yours. We stay on for ongoing care if you want it; we are not in the business of holding logins hostage.

On the scope, in writing.

  • 4-6 Kickoff to final assets
  • Discovery Brand briefReferences + competitor scan
  • Directions 3 round-one directions2 revision rounds
  • Full system Wordmark + iconColor + type specsApplication mockups
  • Asset pack Vector source filesFavicon + social art
  • Hand painting a sunset sign on an easel with paint cans (illustration generated for OMG) An identity, not just a logo

Recent work.

See all clients
  • ConchigliaWebsite + Brand / Restaurant
  • Florida Keys Seafood FestivalWebsite + Brand / Events
  • Conch Republic Marine ArmyWebsite + Brand / Nonprofit

Good questions.

  • How long does a logo project take?

    Typically 4 to 6 weeks from kickoff to final assets. New-business logos can ship faster if you have a clear direction; refreshes for established businesses take longer because there is more legacy to navigate.

  • What if I do not like any of the round-1 directions?

    It happens. We go back to the discovery brief, identify what is off, and produce a second set of directions at no extra cost. We will keep going until you have a mark you actually want to use.

  • Do you do brand-naming?

    Sometimes. It is offered as a separate engagement because the work is different, research, linguistic checks, domain availability, trademark searches. We can scope it together with the logo if you are starting from scratch.

  • Do I own the logo when we are done?

    Yes, full transfer of copyright on final payment. You get vector source files, raster exports, and a written rights transfer.

  • Can you refresh an existing logo without throwing it out?

    Yes, and that is often the right call. A refresh keeps brand equity (recognition with your existing customer base) while updating the execution. We will tell you honestly whether your existing mark deserves a refresh or a rebuild.

  • What does the final deliverable package actually include?

    Vector source files for the wordmark and icon in AI, SVG, and PDF; raster exports in PNG and JPG at five preset sizes from favicon up to 4K; a written brand guide with color values, type specs, application rules, and clear-space requirements; favicon set sized for every modern device; social profile artwork for the four major platforms; and a mockup set showing the system applied to your specific use cases. Everything ships in a single zip plus a Notion or Drive folder structure you can hand to a printer, a sign company, or a future agency.

  • How do you handle the situation where the owner has strong opinions but the proposed direction is better?

    Carefully and with evidence. Brand work is personal, most owners care a lot about how their business looks because they have lived with the existing identity for years and built relationships against it. We will not steamroll a strong opinion, but we will lay out the case in writing: what the proposed direction does that the preferred direction does not, with examples, mockups, and a clear explanation of the trade.

  • What if I just want a quick logo update and not the full identity system?

    We will do that, call it a 'mark refresh' instead of an identity engagement, and it is scoped accordingly. Typical mark-refresh work: redrawing the wordmark for cleaner type, updating colors for web accessibility (the original was probably too low-contrast for WCAG AA), and delivering a clean asset pack. Three to four weeks instead of six, and the price reflects the narrower scope.

Tell us what you need.

We talk through the business, its audience, and where the identity needs to work.

Get a quote